Hans on Experience
Weblog van Hans Mestrum
Berichten op Hans on Experience getagd met 'survey'
Onderzoek wijst uit: corporate blog heeft positieve uitwerking op de reputatie van het bedrijf
Een tijdje terug heb ik meegedaan aan een onderzoek van VODW Marketing. Anke Huiskes van de TU Twente ging op zoek naar de mening van de consument over corporate bloggen. Het resultaat is niet verrassend, maar toch goed om te...
Gepubliceerd door Hans Mestrum op 05 februari 2007 11:52
12% van de internet users heeft wel eens een podcast gedownload
Dat staat te lezen in een onderzoekje (pdf) van PEW/Internet. In april was dit aantal nog 7%. Het blijkt dat mannen vaker podcasts downloaden dan vrouwen. En mensen die meer dan 6 jaar gebruik maken van het internet, downloaden 2x zo vaak...
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Gepubliceerd door Hans Mestrum op 24 november 2006 16:29
The Power of Blogs in Europe
Een interessant survey van Ipsos dat ik even in een fotoshow heb gezet. Je kunt de presentatie bekijken door op onderstaande link te klikken of het plaatje. Start de presentatie. Enkele conclusies:- Opvallend is het vertrouwen dat vergroot wordt...
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Gepubliceerd door Hans Mestrum op 24 november 2006 15:23
2006 RSS Marketing Survey
Ik heb de 2006 RSS Marketing Survey van Marketingstudies.net even ingevuld. Misschien wil je dat ook even doen. Dan krijg je het rapport van het survey gratis toegestuurd. En de resultaten worden natuurlijk betrouwbaarder. Je hoeft er geen weblog of...
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Gepubliceerd op 08 mei 2006 21:01
CIO spending 2006
From the McKinseyQuarterly (free registration required): "CIO spending in 2006 (Web exclusive, February 2006) reports on a survey of US IT executives that reveals that they plan significantly larger investments in areas such as upgrading hardware, optimizing systems that...
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Gepubliceerd op 25 april 2006 10:41
McKinsey: Ten trends to watch in 2006
I read these trends for 2006 (member login, free) on McKinseyQuarterly. These trends are all described in short on their webpage, but I just sum them up here. Below every trend you can find relevant information of McKinsey which you...
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Gepubliceerd op 17 maart 2006 10:47
Corporate blogging: the next wave?
Technorati tags: corporate blogging, corporate blogs Een survey van iUpload en Guidwire Group met als titel: "Blogging in the Enterprise" heeft als voornaamste uitkomst dat corporate blogs een boost zullen gaan geven aan social media. Het onderzoek is afgenomen onder...
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Gepubliceerd op 26 oktober 2005 10:02
The State Of Consumers And Technology: 2005
Forrester Research did a benchmark survey on how 70,000 US and Canadian households adoption and use technology. The outcomes, which are part of a teleconference session on September 1st: Three times as many technology optimists as pessimists use the Internet...
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Gepubliceerd op 25 oktober 2005 06:48
Blogging Survey Edelman
I participated in a survey of Edelman and Technorati about blogging. Today I got an emai from Richard Edelman with the results. Very interesting outcomes:"The survey shows a disconnect between the ways companies have traditionally communicated with the blogosphere and...
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Gepubliceerd op 06 oktober 2005 01:13
Digital Lifestyle Survey 2005
Imation has published the result of a survey on digital lifestyle. The keyfindings: - Americans are Taking More Pictures Than Ever, but Have Yet to Fully Master Their Digital Application Skills- Hooked on Digital: Americans are Embracing Digital Convenience- Women...
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Gepubliceerd op 29 augustus 2005 21:05
Blog Sites Grow 31 Percent since January 2005
And capture nearly 20 Percent of Active Internet Users in July 2005. This according the survey: Understanding the blogosphere (.pdf). One in 10 weblog readers personalizes content with RSS feeds. This report is published by Nielsen/Netratings. Technorati tags: blogosphere...
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Gepubliceerd op 16 augustus 2005 07:46
MIT Blog Survey
Via Minitrue op de hoogte gebracht, heb ik meegedaan aan het Blog Survey van MIT. Ben je een blogger? Doen dan ook mee....
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Gepubliceerd op 30 juni 2005 13:10
Corporate Blogging Survey
Some while ago I had a posting about the preliminary results of the corporate blogging survey. As corporate blogger of Tulip Computers I also took part in this survey. Today the complete results were published by Backbone Media. Some conclusions...
Gepubliceerd op 30 juni 2005 09:45
Experiential Marketing Survey
A new survey on Experiential Marketing from Jack Morton: – Nearly 80% of teens say experiential marketing would increase purchase consideration, while 65% say it would lead to quicker purchase – 72% of 18- to 23-year old consumers say experiential...
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Gepubliceerd op 17 juni 2005 13:38
64% would advertise in blogs, 57% would place RSS ads
64% would advertise in blogs, 57% would place RSS ads by ZDNet's ZDNet -- “Forrester says total US online advertising and marketing spending will reach $14.7 bln in 2005, a 23% increase over 2004. Online marketing and advertising will represent...
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Gepubliceerd op 09 juni 2005 09:01
Blogging and Advertising Survey
Darren Rowse is going to publish the raw data next week of his survey BlogKits 2005 Blogging & Advertising Survey. You can still do the survey. He posted some figures as a sneak peak. “80% of bloggers agree that advertisements...
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Gepubliceerd op 06 juni 2005 15:14
Rapport Search Engine Marketing
Enkele conclusies uit het rapport van SEMPO : Brand awareness is advertisers' top objective for SEM programs ROI is outpacing inflation SEM is poaching budget from shopping directory listi...
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Gepubliceerd op 18 mei 2005 20:40
Weblog onderzoek
Blogads heeft een interessant onderzoek gedaan onder webloggers. Meer dan 30.000 mensen hebben mee gedaan. Je kunt het rapport hier bekijken....
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Gepubliceerd op 14 maart 2005 08:57
Vertrouwen Executives
Uit The McKinsey Global Survey of Business Executives , November 2004 blijkt dat business executives over de hele wereld in 2004 minder optimistisch zijn geworden over de economische vooruitzichten. Wel blijkt dat nog steeds een kleine meerderheid overwegend positief is....
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Gepubliceerd op 16 februari 2005 14:02
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